Why aren’t you into makeup? It was made for you.

I am really excited about this week’s topic. I want to discuss what the beauty industry does behind the scenes in preparation for a new product launch. I will begin with the process of analyzing sentiment. In case you have been living under a rock, makeup is the brand-new buzz word. With four out of…

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It’s Time To Get Honest About The Truth

After listening to the recent S.I. Newhouse School of Public Communications conversation with NPR’s David Folkenflik, I can tell you true and honest media is more important than ever. In the first couple of minutes of Folkenflik’s opening statement, he brought up the question as to why media may choose to publish articles that may…

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Where to Post the Most – Your Guide to Fame and Fortune

If you are like me I am sure you have thought about quitting school and/or your day job to capitalize on the new influencer movement. With some of the most popular YouTubers making around $300,000 per video and over $150,000 per post on Instagram; why wouldn’t you become an influencer? Influencers are an exciting topic…

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If You’re Not Buying It I Am

Hopefully, you know by now that this blog is focused on the public relations happening within the beauty industry. I am going to let you in on a little secret. This secret, if executed correctly is worth millions of dollars. Now that I have your attention, let us discuss product endorsements.   I will start…

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