Your guide to strategic brand analytics in the digital age Have you ever thought about breaking away from the crowd? Yes? Great! This post offers an in-depth summary of how you can raise your voice higher than most people online. What is the key to standing out? Digital analytics may be one of the best…
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Creative writing poetry piece by Janet Diane White.
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I am really excited about this week’s topic. I want to discuss what the beauty industry does behind the scenes in preparation for a new product launch. I will begin with the process of analyzing sentiment. In case you have been living under a rock, makeup is the brand-new buzz word. With four out of…
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After listening to the recent S.I. Newhouse School of Public Communications conversation with NPR’s David Folkenflik, I can tell you true and honest media is more important than ever. In the first couple of minutes of Folkenflik’s opening statement, he brought up the question as to why media may choose to publish articles that may…
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If you are like me I am sure you have thought about quitting school and/or your day job to capitalize on the new influencer movement. With some of the most popular YouTubers making around $300,000 per video and over $150,000 per post on Instagram; why wouldn’t you become an influencer? Influencers are an exciting topic…
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Hopefully, you know by now that this blog is focused on the public relations happening within the beauty industry. I am going to let you in on a little secret. This secret, if executed correctly is worth millions of dollars. Now that I have your attention, let us discuss product endorsements. I will start…
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Just in case you missed Newhouse’s conversation on Social Media & Democracy – Activism in the Digital Age featuring professors Biko Mandela Gray, Dwight Dewerth-Pallmeyer, and Tia C.M. Tyree. I will fill you in because the conversation got me thinking about how much social media shapes our perception of beauty as a society. All three…
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I think it is safe to say that we all know the beauty industry is one of the most profitable businesses in the world. In 2016, the U.S. cosmetics industry alone brought in over 62.4 billion dollars in revenue. Of course, there are many reasons that can account for the success of any industry or…
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