Shh! I’m Trying to Boost My Voice

Your guide to strategic brand analytics in the digital age Have you ever thought about breaking away from the crowd? Yes? Great! This post offers an in-depth summary of how you can raise your voice higher than most people online. What is the key to standing out? Digital analytics may be one of the best…

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MANEATER: A Metallic Matte Poem

Creative writing poetry piece by Janet Diane White.

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Why aren’t you into makeup? It was made for you.

I am really excited about this week’s topic. I want to discuss what the beauty industry does behind the scenes in preparation for a new product launch. I will begin with the process of analyzing sentiment. In case you have been living under a rock, makeup is the brand-new buzz word. With four out of…

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It’s Time To Get Honest About The Truth

After listening to the recent S.I. Newhouse School of Public Communications conversation with NPR’s David Folkenflik, I can tell you true and honest media is more important than ever. In the first couple of minutes of Folkenflik’s opening statement, he brought up the question as to why media may choose to publish articles that may…

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